Post Archive Faction, a name that is currently being echoed in the fashion scene. From their deconstructed garments, futuristic set designs and anti-fashion persona they hit the floor running with their launch in 2018. A Korean based menswear label designed by Dongjoon Lim and Sookyo Jeong. Dongjoon Lim started out as a user experience designer for fashion companies, after studying industrial and spatial design. He later taught himself menswear design, incorporating his experience and degree into his garments. Specializing in avant-garde sportswear and futuristic outerwear.
“Rejecting the conventions of fashion”, the title of their Fall Winter 2018 collection that brought them into the limelight. A rebellious presence, their induction into the fashion scene, their F/W 2018 collection signaled the death of the old fashion norms and a new beginning.
“Centered around disassembly and assembly, the title of their Fall Winter 2019 collection continued with their previous theme of fashion deconstruction and rebellion. They seamlessly combined mismatched proportions, asymmetrical pieces and utility into this collection, breaking down preconceived notions of what fashion is and could be.
“Filled with intentionally damaged designs”, the title of their Spring Summer 2020 collection represented the broken and fragmented human. A representation of the fragility of man, physically, emotionally and perhaps even mentally. The blueprint of the pieces follows the brands creed of fabricating new structural formula through evolving archives.
“Exploring physical movements through function, asymmetric form and collapsing shapes”, their Spring Summer 2021 collection can be seen as the epitome of avant-garde sportswear. With a stronger approach to the unknown, they are able to incorporate practical clothing into moving art pieces which caters to a greater target audience. The set design can be understood as a treadmill, with a cloak draped over it to portray movement in clothing. Though that is my individual interpretation of it.
In 2021, PAF has become a semi-finalist for LVMH’s prize for young designers which notes the first instance their work has been recognized on a global scale for its beauty. I believe this is the first in a plethora of awards and recognitions for the brand. Post Archive Faction continues till this day to push the norms, perspectives and definition of fashion with its outlandish designs, creative pieces and otherworldly set designs. In the short span of 4 years, PAF has come a long way, and as a big fan of the brand myself, it is only natural I dedicate this article to them.
Zeros Thoughts 